JCP Today is a widget that served weekly deals and shopping inspiration. I helped to develop a brand for the project and created interactive scoop components delivered bi-weekly for the life of the project.
JCPenney needed a refresh on a dated investor site. I was able to create designs for the client that used brand photography as canvas and clear visual navigation.
The JCP holiday microsite shopping experience featured very unique navigation and shopping system pulled on the heart strings of the JCP customer while offering great deals over the holiday season. I was able to help define the viral components and direct the media campaign while building out the site design.
For nearly two years I supported, in partnership with talented writers, the JCPenney consumer email program as the lead designer, creating brand stories, sale collateral, and seasonal campaign messages.
AZ Jeans is a sub-brand under JCPenney. Primarily geared toward the youth group, Facebook was a natural platform for AZ jeans to engage customers. The Board Builder app allowed viewers to design their own board and publish it for voting to help drive brand awareness and build buzz.