Nathan Hardy
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JCPenney

July 2006 - July 2008, I worked primarily on the JCPenny account at T3 Austin. My team and I were able to assist JCPenney in transforming their marketing strategy to adapt to digital trends and begin a social platform for custom brands on Facebook.

Role: Interactive Art Director

JCP Today Desktop Application

JCP Today is a widget that served weekly deals and shopping inspiration. I helped to develop a brand for the project and created interactive scoop components delivered bi-weekly for the life of the project. 

JCPenney Brands Investor Site

JCPenney needed a refresh on a dated investor site. I was able to create designs for the client that used brand photography as canvas and clear visual navigation. 

JCP Holiday

The JCP holiday microsite shopping experience featured very unique navigation and shopping system pulled on the heart strings of the JCP customer while offering great deals over the holiday season. I was able to help define the viral components and direct the media campaign while building out the site design. 

JCPenny Email Marketing

For nearly two years I supported, in partnership with talented writers, the JCPenney consumer email program as the lead designer, creating brand stories, sale collateral, and seasonal campaign messages.

AZ Jeans Board Builder Facebook App

AZ Jeans is a sub-brand under JCPenney. Primarily geared toward the youth group, Facebook was a natural platform for AZ jeans to engage customers. The Board Builder app allowed viewers to design their own board and publish it for voting to help drive brand awareness and build buzz.