Moto X Launch - Your Style. Your Phone.
Finding a key opportunity to differentiate the Moto X, the team identified a growing consumer demand to choose a smartphone that stands out from the crowd. We positioned the messaging and media around style and control and launched a vibrant interactive campaign.
Lazy Phone Video Player Units
Moto X Color Picker - Google Lightbox
With full canvas rich media we were able to tell both stories of style and control in one rich media unit.