Sometimes it's hard for me to believe that it took over six years of international consumer electronic agency work before I touched Motorola, but in 2013 I flew to Chicago and fell into the Moto X launch.

A partnership with Google invigorated the classic mobile phone maker and laid the foundation for a campaign that rallied around an egalitarian device with a customizable case for the individualistic consumer.

Role: Sr. Art Director

Moto X Launch - Your Style. Your Phone.


Finding a key opportunity to differentiate the Moto X, the team identified a growing consumer demand to choose a smartphone that stands out from the crowd. We positioned the messaging and media around style and control and launched a vibrant interactive campaign.

Lazy Phone Video Player Units

Moto X Color Picker - Google Lightbox

With full canvas rich media we were able to tell both stories of style and control in one rich media unit.

Your Phone Your Style Standard Media

Plus, Tracks Air & Accessories