In partnership with Monster Media, I directed and designed an interactive touch experience that engaged viewers to interact with the unique innovations of Samsung's challenger device, the Galaxy SIII in a larger than life performance display.
With innovative features, the phase 1 media approach introduced through visual animations the campaign floodlights and included carrier drivers in direct contrast with Apple's limited carrier iPhone release.
Strategically breaking out the floodlights with specific feature stories continued the momentum and answered the consumer interest in what makes the Galaxy SIII the innovative choice.
Pushing the disruptive page takeovers conceptually to showcase the features of the Galaxy SIII, these units maxed out the capabilities of the participating properties.
BlackBerry, continuing to make waves in the business community, was launching a new touchscreen device and OS. Samsung was prepared to respond by targeting the business consumer with Samsung solutions. The Prosumer was born and the family came together.
On the day BlackBerry released the anticipated BB 10 Samsung was blasting the web with our hyper focused, phased media.
Personality can get you far in the world of high end business and The company has plenty of it. My team and I designed interactive rich media ads to give the prosumer a chance to get the scoop.
Samsung launched the Galaxy S4 building on momentum generated from the Galaxy SIII and Prosumer campaigns.
Extending the feature based campaign strategy, the Galaxy S4 was a technical achievement as much as it was a communications success. My team was able to pack high level graphics and animations into 40k banners that was scrappy and smart.
A huge three day media buy on Youtube gave us an opportunity add drama to the feature based campaign phases.