Hobby Lobby Redesign
I led the visual design, development and UX teams for the official redesign of the Hobby Lobby E-Store. Leveraging the tactile craft brand and its core components, we undertook a comprehensive reimagination of the user experience to enhance engagement, mobile compatibility, and alignment with the brand's essence.
Setting the north star
Our initial prototype set defined the core Brand touch points and aligned the vision around a distinctive look and feel that elevated Hobby Lobby’s online store experience.
