Design innovation for connected vehicle HMI
Omnichannel product design: design an end-to-end future vision for connected vehicles, leveraging the latest groundbreaking technology to enhance infotainment, security, safety, and personalization. The mission: revolutionize the connected vehicle experience and embower the SiriusXM Connected Vehicles team with value adding product concepts.
Challenge
The rapidly evolving landscape of connected vehicles presented SiriusXM with a unique challenge: how to meet and exceed rising consumer expectations while integrating innovative technologies into a seamless user experience.
Objectives
Enhanced infotainment
Providing a richer, more immersive media experience.
Open platform
Accelerating the development of new 3rd party features in demand.
Frictionless adoption
Simplifying user interaction with connected vehicle features.
Enhanced Security and Safety
Integrating advanced safety features and ensuring data security.
Personalized profiles
Offering tailored experiences based on user preferences.
Omnichannel touchpoints
Ensuring a consistent experience across multiple platforms.
Solution
Infield generative user research
We began by immersing ourselves in the lives of connected vehicle users, conducting extensive infield research to understand their needs, pain points, and aspirations. This research provided invaluable insights that informed our design decisions and helped us identify key opportunities for innovation.
Prototyping innovative features
Based on our research, we prototyped a range of innovative digital product features and vehicle enhancements. These included voice-activated integrations, personalized profiles that adapted to individual drivers, and an open platform for seamless in-vehicle transactions.
User experience design
Leading the UX design team, I developed a conceptual UI that was visually striking and highly functional. Our design emphasized clarity, accessibility, and personalization, ensuring that drivers could effortlessly engage with the connected vehicle features and easily navigate the new features and infotainment.
Northstar video
To inspire investment and showcase our vision, I led the creation of a northstar promotional video. This involved scripting, storyboarding, and post-production editing to craft a compelling narrative that highlighted the transformative potential of Project Constellation.
Results & impact
The Project Constellation Northstar was unveiled at CES 2018 showing OEM investors how SiriusXM Connected Vehicles was designing a future within reach—They now have 15+ active OEM programs, serving over 12 million active vehicles on the road.
Continued innovation
SiriusXM continues to expand and leverage the reference designs we developed, using them as a foundation for new B2B features and over-the-air updates across all vehicles with Uconnect and Guardian subscriptions.
Industry recognition
In 2020, SiriusXM Connected Vehicle Services was named Company of the Year in the Telematics Industry by Frost & Sullivan, a testament to the success of our collaboration and the transformative impact of Project Constellation.
Partnerships and expansion
Following the showcase at CES 2018, SiriusXM announced a partnership with Visa to launch an in-vehicle payments tool—a direct outcome of the innovations developed during our project.
Contribution
Vision: Articulate and design a clear, forward-looking design vision that aligns with the project’s goals of enhancing the connected vehicle experience.
Research: Lead infield generative research to deeply understand user needs, behaviors, and pain points, using these insights to inform design decisions.
Innovation: Develop and iterate on cutting-edge digital product features and vehicle enhancements, ensuring they are intuitive, user-friendly, and future-proof.
Strategy: Craft a cohesive and functional user experience across multiple touchpoints, focusing on clarity, accessibility, and personalization to deliver a seamless, omnichannel experience.
Storytelling: Collaborate across disciplines to create compelling narratives through promotional materials like videos, highlighting the project’s value and inspiring stakeholder investment.