Biased
for action
From my beginnings in fine art, where I honed my creative instincts and aesthetic sensibilities, I’ve matured as a creative leader in product design, eCommerce, digital advertising, and integrated experiences. Amid the transition to Web 3.0, I’m seeking transformational opportunities to evolve further by integrating AI into my creative process to build novel, intuitive, and frictionless customer experiences.
These are the foundational principles that inspire me to lead and create.
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Build a foundation of open-mindedness, motivated to search for value.
• Encourage communication
• Embrace ambiguity
• Iterate towards excellence -
Be resilient, and face creative challenges transparently, without ego.
• Cultivate diversity
• Bold decision making
• Seek influence not popularity -
Execute collaborative visions efficiently, intentionally, and beautifully.
• Focus on meaningful changes
• Define imaginative approaches
• Publish the highest quality
Delivering value with design
Success means elegantly integrating brand values into every customer touchpoint—to express a cohesive narrative about a company’s unique identity. This approach not only boosts customer loyalty but also drives long-term financial growth by differentiating the brand in a crowded market and increasing perceived value.
After serving in the U.S. Navy for four years, I earned my BFA from Ringling College of Art and Design, specializing in graphic and interactive communications. I have maintained a strong passion for the creative arts and have dedicated myself professionally and personally to designing engaging experiences, developing brands, creating visual systems, and mentoring the next generation of intuitive problem solvers.
I’ve been fortunate to build talented in-house creative teams and lead design for several creative agencies. I have provided strategic direction and design expertise for renowned brands such as Marriott, Indeed, Samsung, SiriusXM, USAA, Motorola, Patrón Tequila, State Farm, Dell, J.C. Penney, and Blackberry.
With over 20 years of experience in the creative industry, I have been at the forefront of shaping future vision, developing high-performing teams, and translating creative solutions into revenue-generating programs.
Additional info
To create an authentic brand identity, you need to start by building the right team. Here’s how we did both in-house.
A design director’s dance with artificial intelligence in 2024
We’re here to face the inevitable: when AI takes over design processes, what the hell do we do next?
Charming The Cyber Serpent
Part Two
Setting expectations, earning trust, and designing AI agents that don’t get ghosted
Weekly mixtapes bring far-flung design teams closer together through shared inspiration.
Our full-length record was written and recorded by myself, Danny, Mike, and Mark.
Elevating pop and indy that inspires creativity, positive vibes, and bright futures