Diving into digital design in 2003 headfirst, I have taken a non-traditional path to craft value-adding interactive experiences—across multiple industries.
A brand new Brand System for Indeed
Develop a unified, distinctive brand identity for Indeed, ensuring every design decision is data-driven, and lead designers to deliver top-notch work that resonates with users and supports business goals.
CREATIVE LEAD
Deploying Indeed Sans typeface at scale
Seamlessly integrate Indeed’s custom typeface, a variable font, into the product experience by aligning it with the brand’s visual identity, optimizing performance, and enhancing user engagement.
DESIGN DIRECTOR
Elevating Indeed’s virtual video interview
Lead the visual optimization of Indeed’s new virtual interview product—defining a look and feel that was unmistakably Indeed—premium, modern, and aligned with our design principles.
DESIGN DIRECTOR
Developing an identity for employers
Direct and supervise a distinct, premium, and cohesive visual identity that aligns with Indeed’s overarching brand while addressing the unique needs of the Indeed Connect employer product app.
DESIGN DIRECTOR
Marriott Digital transformation
My mission: produce Northstar designs that are both stunning and intuitive—Think personalized dashboards, seamless mobile check-ins, and real-time service updates—all wrapped in Marriott’s elegant brand.
PRINCIPAL DESIGNER
The future for the SiriusXM HMI | CX
Drive the final phases of high-fidelity design and prototyping to craft a visionary concept for an enhanced connected experience aimed at fostering deeper engagement with customers.
PRINCIPAL DESIGNER
Connected vehicle innovation design
Blend creativity, strategy, and technical expertise to deliver a conceptual omnichannel connected vehicle experience that would set the stage for the future of connected vehicles with SiriusXM.
PRINCIPAL DESIGNER
Auto ownership experience
Drive the integration of synthesized research findings and brand requirements to conceptualize an innovative user experience aimed at enhancing vehicle ownership through USAA banking and insurance offerings.
VISUAL DESIGN II