Graphic interactive designer
Experienced interactive designer and creative leader, blending world-class brand management with strategic, imaginative solutions that drive results. I build high-performing teams, foster collaboration, and move fast with an iterative mindset. Passionate about problem-solving, human-centered design, frictionless interactive experiences, and delivering impact—while always keeping it real and bringing positive energy to the creative process.
Comfort zone
My work sits at dynamic touchpoints in the customer experience where Brand, Product, and Marketing meet. The intersection between experience design and creativity highlights a healthy tension where novel ideas are born. To execute innovative ideas, I build bridges between these domains, crafting customer-centric experiences that create meaningful connections with people, elevate brands, and drive business success.
Areas of expertise
Management
Product design
User experience
User research
Design direction
Creative direction
Design systems
Visual identities
Brand building
Design strategy
Concept development
Business development
Work experience
Indeed @ Austin, TX
Design Director—Brand/Visual Systems
October 2018 - June 2024
Directed a multi-disciplinary design team, guiding projects from ideation to execution, and establishing collaborative workflows with engineering and product teams to solve complex UX challenges.
Spearheaded the creation of Indeed’s first global Brand System, achieving full adoption within a year. Streamlined design, improved developer handoff, and unified product experiences through an open-source design token library.
Led the integration of AI-driven semantic tokens into the Employer Design System, enabling context-aware UI components that personalized the user experience, driving a 3.1% revenue increase during testing.
Developed and executed the design for a custom Indeed font, collaborating with typography experts and engineering teams, resulting in a 2.7% revenue boost by enhancing readability and brand consistency across all platforms.
Designed and launched the visual identity for the Indeed Connect app, guiding the project from user research to final implementation. Enhanced navigation, reduced drop-off rates, and improved satisfaction scores by 50%.
Established a director-level Brand Council to maintain brand coherence across all touchpoints, integrating feedback loops with engineering and product stakeholders.
Worked closely with product teams to seamlessly integrate brand storytelling into the UX, using AI-driven content suggestions to boost design velocity and consistency.
Led branding and UX efforts for key initiatives, including the Hiring Platform, Work Wellbeing Score, and internal projects, accelerating project timelines and enhancing quality.
Frog Design @ Austin, TX
Principal Designer—Visual Design
June 2015 - December 2018
Directed cross-functional teams to create ML-enhanced, user-centered design solutions for clients, driving innovation and scalability through the integration of machine learning models.
Led the development of a predictive, AI-powered design system for Marriott Digital, influencing the Bonvoy loyalty program roadmap and setting new standards for personalized user journeys.
Engineered a connected vehicle CX vision for SiriusXM, creating an AI-driven experience that secured OEM investment through a compelling CES 2017 business case.
Conducted field research to redesign Naviera Integral’s shipping marketplace, utilizing data-driven insights to define growth strategies. Built an open-source toolkit for adaptive UI elements, facilitating rapid prototyping and consistent deployment across platforms.
Collaborated with SiriusXM leadership to craft an AI-integrated Northstar video business case, that demonstrated the potential of connected vehicles, leading to secured OEM funding.
Innovated visual systems and omnichannel experiences for USAA’s automotive products, collaborating closely with engineering to implement machine learning features that enhanced predictive user interactions.
Razorfish @ Austin, TX
Senior Art Director—Interactive
June 2010 - June 2015
Led design and UX strategy for high-profile eCommerce projects, focusing on user-centered design principles that drove seamless shopping experiences and boosted conversion rates.
Directed the Samsung S3 US launch, working closely with UX researchers and engineering teams to deliver an intuitive product experience that enabled category leadership over the iPhone.
Designed and managed the creative for the Moto X smartphone global launch, enhancing user engagement and earning awards like the 2014 New York Design Award for Moto Match. Collaborated with development teams to align design solutions with user needs.
Directed the redesign of Hobby Lobby’s e-commerce platform, implementing user journey mapping and UX testing to optimize navigation, leading to over 100% revenue growth over four years.
Additional Relevant Experience:
VMLY&R, Austin, TX
Interactive Senior Art Director—Interactive
July 2008 - June 2010
Designed interactive eCommerce UX/UI solutions for Dell’s seasonal campaigns and product launches, focusing on responsive design and optimizing user flows for a seamless shopping experience across devices.
Partnered with product and engineering teams to ensure cohesive design implementation, improving customer engagement and driving measurable business results.
T3 – Now Material, Austin, TX
Interactive Art Director—Interactive
July 2006 - July 2008
Created dynamic, interactive designs for eCommerce microsites and social media campaigns for J.C. Penney, integrating playful UX features that increased customer engagement and brand visibility.
Education:
Ringling College of Art and Design – BFA (Fine Arts), May 2004
Certifications:
Designing and Building AI Products and Services (MITx)
Product Manager Certification (PMC)™
WCAG Certification
Leadership & Management Certificate Program (Wharton)
Software competencies:
Adobe, FIGMA, Final Cut Pro, Google Workspace, JIRA, Microsoft 365, Miro, Qualtrics, Sketch